Mythology for Sale
Today, George Lucas sold Star Wars.
The real story of Star Wars for a long time now has been the story of a business enterprise. It has been the saga of merchandising rights, of toy lunch boxes, of animated spin-offs, of poorly-conceived prequels. So of course the end of this chapter would be its sale for a staggering amount of money ($4 Billion, if you’re counting). Has one story ever made an artist as rich as Star Wars has made George Lucas?
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